Grand Opening of Ness LAB Phase 2
Since launching the NESS token in 2022, Ness LAB has rapidly grown into one of Asia’s leading Web3 media and community ecosystem projects. Following the long-term blueprint introduced three years ago, we have developed the world’s first full-lifecycle Web3 trader platform that unifies media, community, and trading. Through this development, our ecosystem supports more than one million monthly active users (MAUs).
However, our South Korean market–focused business model has faced growing regulatory uncertainty, and shifting Web3 trends have added further pressure. Under these conditions, the NESS token’s market performance has not kept pace with the ecosystem’s broader growth momentum. In response, we are upgrading our overall ecosystem strategy and officially marking the beginning of Ness LAB Phase 2.
Ness LAB Phase 1 Achievements
1) Rapid Expansion in Both Scale and Quality
Ness LAB expanded its ecosystem quickly through its core partnership with CoinNess, Asia’s largest Web3 media and community platform.
● Monthly active users grew from 300,000 to 960,000 (over 3×).
● The Web3 community expanded from just over 1,000 members to more than 200,000.
● Annual revenue increased by more than 300% following the Phase 1 launch.
● Over 10,000 users engaged in Web3 activities powered by the NESS token.
● The ecosystem surpassed 400 partner organizations.
2) Roadmap Delivery
Phase 1 focused on building a Web3 community and expanding into a trading ecosystem. Over the past three years, Ness LAB delivered on these priorities, enabling CoinNess to establish itself as a full-lifecycle Web3 trader platform that brings together media, community, and trading. This progress is reflected in the following milestones:
● Reached over 200,000 active users within two years, even as a later entrant to the Web3 community space.
● Developed a community infrastructure built for Web3 participation, featuring rewards, wallets, AI bots, investment discussion channels, voting tools, and more.
● Extended the ecosystem from media and community into trading with the launch of Live Feed Trading and Community Trading.
● Created a unified, multi-exchange trading environment through direct integrations with major global platforms.
3) Expansion of Global Partnerships
Backed by a community of over one million users, the Ness LAB ecosystem has attracted significant partnerships spanning Web3 projects and established industry players.
● Ness LAB’s ecosystem has supported 217 projects through its Asia market acceleration program:
- Provided marketing, branding, and content services to help Web3 projects establish a foothold in the Asian market.
- Drew participation from prominent global Web3 projects, including Sui, Ripple, Astar, and Manta Network.
● Ness LAB trading ecosystem partners
- Our global exchange partners include Binance, Bybit, OKX, and Bitget.
● Collaboration with mainstream companies
- Serving as the sole provider of crypto investment content for Yonhap Infomax, part of Korea’s national news network.
- Worked with Google Cloud to run a startup zone at a Web3 festival.
- Added the NESS token as a payment option on the global payments platform STICPAY.
- Engaged Korean financial institutions such as Hanwha Investment & Securities and KakaoBank for advertising campaigns.
- Collaborated with licensed Korean exchanges such as Bithumb on advertising campaigns.
4) Establishment of a Sustainable Revenue Model and 2025 Break-Even
● Introduced an Asia-market acceleration program for global Web3 projects in 2024, contributing to annual revenue growth of more than 500%.
● Achieved break-even in Q2 2025 through revenue generated within the ecosystem.
● Established a fee-based revenue stream by developing crypto trading within the NESS ecosystem.
● Created a fee-sharing model by integrating with global trading platforms.
Challenges Revealed in Phase 1 and the Need for Change
1) Structural Constraints of a Korea-Focused Strategy
Korea is the world’s largest retail crypto market and serves as a key testing ground for global Web3 projects. Ness LAB established a dominant position within this market, but that same focus brought several structural limitations:
● Korea’s regulatory uncertainty has disadvantaged domestic exchanges in their product offerings for Korean users.
● A listing strategy centered on global exchanges such as Bybit and Bitget.
● The NESS token’s performance on global exchanges has not reflected the ecosystem’s growth, which has been driven largely by Korean users.
2) Falling Behind on Evolving Web3 Trends
During Phase 1, Ness LAB was recognized for its genuine user base and monetizable business model, attracting strong interest from global venture capital firms and major international exchanges. However, as the Ness LAB ecosystem grew rapidly — reaching more than one million users — it faced limitations in keeping pace with fast-emerging Web3 trends. Unlike smaller, more agile projects, we were not able to respond as quickly to shifts in the market landscape.
● Declining interest in platform-style Web3 models built on active user bases (since 2023)
● Capital and market attention shifting toward AI, infrastructure, and technology-focused projects (2024–2025)
● Limited alignment between the user-driven Ness LAB ecosystem and the Web3-focused NESS token
● Reduced internal momentum to launch new Web3 products amid surging user growth in existing services
To address these challenges, Ness LAB completed an M&A with CoinNess — Asia’s largest Web3 media and community platform — in Q3 2024, leveraging ecosystem integration to strengthen our foundation for Web3 expansion. In Phase 2, we will focus our resources on combining Ness LAB’s extensive user base with emerging Web3 technology trends, making this our top strategic priority.
Ness LAB Phase 2 Roadmap
1) The World’s First Full-Lifecycle Platform for Web3 Traders
Ness LAB is building the world’s first full-lifecycle trading infrastructure, enabling crypto traders to move seamlessly through their entire workflow — from discovering information and analyzing it to making decisions, executing trades, and capturing rewards — all within a single integrated ecosystem.
● The crypto trading platform offers an efficient trading experience with a lightweight, user-centric interface, one-click entry, and multi-exchange connectivity.
● Live Feed Trading connects CoinNess’ real-time Live Feed data and market event insights — powered by its one-million-MAU user base — directly to the decision-making process, reducing the delay between information and action.
● Community Trading brings together traders’ strategies, market outlooks, and real-time market signals directly within the trading interface, enabling the community to collectively generate alpha.
● The AI-powered trading tutor aggregates real-time news, price data, on-chain activity, and community signals to surface insights and risk alerts that traders might otherwise miss, effectively acting as an AI investing partner.
● The trading rewards mechanism converts ecosystem activity — news consumption, community participation, and trading volume — into NESS tokens and points, reinforcing users’ economic engagement over time.
Taken together, these functions help position Ness LAB as the only platform that connects information, community, trading, and rewards into one continuous pipeline, delivering an integrated user experience missing from today’s fragmented crypto landscape.
2) Community + Web3 as a Market Prediction Engine
Ness LAB’s ecosystem is built around a community of 200,000 daily active traders, creating a distinctive loop where news, community discussions, and trading activity feed into one another throughout the day. While many prediction platforms depend on short-term airdrops or unsustainable incentives to drive engagement, Ness LAB has already built a self-sustaining liquidity environment — one that naturally supports prediction-market activity in Asia. This is reflected in the community’s BTC price-prediction games, which have attracted more than 100,000 participants to date.
● NESS as a Robust Business Model
Prediction markets open up a wide range of revenue opportunities — not only through trading fees, spreads, and market-making income, but also through sponsorships and brand partnerships. More sophisticated prediction data can also create new collaboration paths with institutions and enterprises. Integrating prediction markets into the ecosystem further strengthens real utility for the NESS token: access rights for prediction participation, rewards for liquidity provision, and holder-only benefits all help evolve the token from a community-reward asset into a practical utility token.
Primary Revenue Drivers
● Fees from prediction-market trading
● Spread and market-making fees
● Liquidity-provision fees
Secondary Revenue Drivers
● Sponsorships
● Brand partnerships
● Data APIs for institutional and enterprise clients
● Policy and economic research–based data products
NESS Token Utility Model
● Payment or access rights for prediction-market participation
● Rewards for providing liquidity
● Rewards based on prediction performance
● Holder-exclusive participation benefits
● A utility model that expands from community rewards to practical token use cases
● Participatory SocialFi features
Prediction markets can be built for simple, open access, creating a new kind of financial experience that merges gamification, entertainment, and learning-by-doing.
This enables users to go beyond passive news consumption and:
● take part in market prediction and share their perspectives,
● refine their decision-making and risk awareness,
● compete with other participants, and
● build stronger investment intuition.
Taken together, these activities create a positive cycle of deeper engagement, more frequent return visits, and stronger community activity — driving Ness LAB’s shift from a text-based news and community experience toward a participation-driven SocialFi platform.
Amplifying the Reach of the Ness LAB Ecosystem
Market prediction may start out as a light, game-like feature, but over time it can serve as a powerful tool for reading trader sentiment when paired with the NESS token. By capturing the community’s market expectations at any given moment — across factors such as price direction and volatility shifts — the ecosystem generates real-time sentiment data that traditional tools often miss. CoinNess plans to refine this community-driven prediction data into practical indicators and share them across the platform and external channels.
In this context, market prediction isn’t just a side feature — it’s the key pillar supporting the virtuous loop that holds the ecosystem together. Community activity flows into participatory SocialFi experiences, generating prediction data that is converted into reliable indicators to strengthen our market presence. With meaningful utility built around the NESS token, this loop drives stronger user engagement and supports a durable long-term revenue model.
3) A Sustainable, Profit-Oriented Ecosystem
A key reason many token-issuing Web3 projects struggle to survive is their difficulty monetizing their services. Relying on token sales to cover operating costs is not a viable long-term model. Sustainable Web3 businesses emerge when the core product generates revenue and the token reinforces the ecosystem’s economic loop through real utility. Ness LAB is taking this approach by implementing sustainable, fee-driven revenue streams across its user base of over one million, turning ecosystem expansion into measurable business growth.
● Building a Fee-Based Revenue Model Through a Trading Ecosystem
Trading and the transaction fees it generates remain among the most reliable revenue models in crypto, which is precisely why the space carries a high barrier to entry. Ness LAB already serves a community of one million traders, primarily in their 30s and 40s, with average crypto holdings of over 20 million won (about $14,000). By immersing users in the trading experience through Live Feed Trading, Community Trading, and a unified multi-exchange platform, Ness LAB creates a clear path to ongoing transaction-fee revenue.
- Trading services introduced into the Ness LAB ecosystem — 2Q 2025
- Live Feed Trading and Community Trading launched — 3Q 2025
- “One-Platform Multi-Exchange” rollout with major global platforms — 4Q 2025
- Revenue-funded buyback-and-burn program planned for release
